Expert in 0-60
The first Augmented Reality Podcast
When Ford launched the new Mustang Mach-E, the world couldn’t wait to get their hands on it. The problem was, they couldn’t.
With only a handful of prototype Mach-Es in the world, and vehicles not rolling off the production line for at least another 12 months, dealers and customers were left wanting. And then 2020 did its thing, which made it even more difficult for people to get close to a Mach-E. Ford needed a way to get the Mach-E into the world, to deliver this electric Mustang, with the same rule-breaking spirit as the iconic pony itself. So they dropped Expert in 0-60. A first of its kind augmented reality podcast.
My Role: Creative Direction
Executive Creative Directors: Phillip Sicklinger, Alex Booker // Creative Director: Joe Fox // Creative: Sabrina Ghantous, Georgia Murphy, Jake Boeve, Jennifer Neff // 3D Development: Barry Harbour, Mike Bodge // Editor: Ray McGayle // Account team: Cara Duffy, Liz Boone // Producer: Danielle Amico // Project Manager: Dan Brown