Dicks Sporting Goods

Santa’s Scouting Report

Which athletes made the Nice list?

Every holiday season, Santa makes his list and checks it twice. But this year, he’s not just looking for good behavior. He’s reviewing game tape.

In our holiday campaign, we reimagined the classic naughty-or-nice list through the lens of modern sports culture. Santa becomes the ultimate scout, analyst, and end-of-season evaluator, judging some of the biggest names in sports by their highlights, stats, celebrations, rivalries, and reputations.

Paige Bueckers, Bryson DeChambeau, CeeDee Lamb, and Draymond Green each face Santa’s report, with every play, performance, and headline becoming evidence. A breakout season might earn a gift. A broken ankle might raise questions. A few too many technical fouls might land you in trouble.

Creative Direction: Ricky Bowry
Creative Direction: Tim McDonell

Social: Sherif Bakare //  Designer: Mark Brinn  //  Director: Timothy Kendall  //  Client Partners: James Rowe, Lana Womack  //  Executive Producer: Katie Murphy, Caroline Rood  //  Photographer: Bahareh Ritter // Editor: Blake West // Post: UPP