Gumball 3000
The biggest race in the world
I spent my first 3 years in the industry working at the Gumball 3000. From its inception, the annual Gumball 3000 rally has evolved into a week-long festival hosted by global cities, closing off streets to organize music concerts, action sports demos and spectacular car shows that now achieve live crowds of over a million people, and a televised and online audience that reaches over 60 million households in over 100 countries.
A rally around the world
The worldwide rally sees up to 150 supercars visit eight cities in just eight days. Among its most famous drivers, you’ll find the likes of Lewis Hamilton, The Hoff, Tinie Tempah, Tony Hawk, Xzibit, Dennis Rodman, Eve and DeadMau5.
2009: Coast To Coast
LA > Las Vegas > Santa Fe > Dallas > New Orleans > Orlando > Miami
2010: LDN 2 NYC
London > Amsterdam > Copenhagen > Stockholm > Boston > Quebec > Toronto > New York
2011: #13
London > Paris > Barcelona > Monaco > Venice > Belgrade > Sofia > Istanbul
Cars and Collabs
Limited edition collaborations saw Gumball 3000 apparel fly off the shelves in cities such as London, LA, Paris and New York.
