WhatsApp | New Family Chat

New Family Chat

Mixed devices shouldn’t mean mixed messages

When Apples and Androids mix, our messages break down. Group chats go green, we lose encryption, our likes are sent as the dreaded “You like this” texts, and many more issues arise. Unless… you switch to WhatsApp, where you can message privately with anyone, no matter their device.

Together with one of America’s most beloved families, we show how WhatsApp is the only solution to the group chat’s pain points.

This campaign just launched and this page will be updated as it continues to roll out.

The Secret’s Out

We dropped a high-profile teaser

Before launch, we dropped teasers on social—with Jesse Tyler Ferguson (who plays Mitchell) and Eric Stonestreet (Cam) sharing behind-the-scenes shots of the Modern Family set. Julie Bowen (Claire) followed up with a paparazzi-style photo of the cast outside their trailers. The cryptic posts went viral, with excited press and the public speculating on what was in the works. Jesse even got a grilling on Live TV, having to dodge questions to avoid breaking the NDA.

Creative Direction: Ricky Bowry

Creative Direction: Joe Fox

Executive Creative Director: Gustavo Sarkis // Creative: Georgia Murphy, John Ratkowiak & Ross Hull, Brit Reid & Gauri Nigam // Design: Azusa Kobayashi // Strategy: Ryan Smith // Director: Wayne McClammy // Photography: Erik Umphery // Client Services: Leona McNally, Kelsey Quinn, Reetee Dixit // Executive Producer: Kim Kietz // Art Producer: Erin Breen // Production: Hungry Man, Cabin, Trafik