Personal Project
WORK WEEK
A one-of-a-kind concept, blending multi-discipline fitness, endurance and adventure at scale.
I founded an endurance event from the ground up. Turning an idea on a napkin into a multi-day endurance event that spanned rivers, mountains, lakes, and canyons—earning regional and national coverage along the way.
I created WORK WEEK because I believe that hard work pays off. That the transformative power of fitness and outdoor adventure can create personal and global change through sustained effort and hard work.
WORK WEEK is a test of resilience, a chance to overcome obstacles, unlock potential, and chase bigger dreams. We Live To Work.
7 Marathons. 7 disciplines. 7 days. 7 charities.
7th April – 13th April 2025. The American Southwest.
The inaugural WORK WEEK was a huge success for us and our charity partners. Here’s a snapshot of a few of our favorite WORK WEEK numbers.
Brand Partnerships
We were able to secure 10x global brand partners for WORK WEEK. Creating viral content for multiple brands.
We created bold, integrated content for our partners that felt fresh and authentic to both brands—all concepted, shot, and produced in-house. Through a mix of paid collaborations and product sponsorships, we delivered over 100 pieces of organic branded content that reached over 225,000 views.
A Story Worth Sharing
Documentary coming soon
WORK WEEK is more than an endurance event. It’s a story of individual and collective triumph. We’re working on a documentary that tells the story of how 7 everyday athletes tackled 7 marathons in 7 days, in their own words. Watch this space.
Co Founder: Joe Fox
Co Founder: Ricky Bowry
Production: Amiga Studios