Kiehl’s
Youth Dose
Refreshingly simple.
For the global launch Kiehl’s Youth Dose, we created an integrated campaign designed to cut through the noise of other beauty and anti-aging fads, Showcasing everything from precious metal masks, to snail slime, to overly complex multi-stepped skin regiments, we targeted young adults who are continually bombarded outlandish beauty claims by demonstrating an effortless solution to stay youthful.
![download-4](https://rickybowry.com/wp-content/uploads/2020/04/download-4.gif)
![1531944472-gif_comp](https://rickybowry.com/wp-content/uploads/2020/04/1531944472-gif_comp.gif)
My role: Creative
Creative Director: Philipp Dietz // Creative: Hera Yeung, Carla Del Porto,
// Production: Heather Harlow // Film: Aggressive