Youth Dose

Refreshingly simple.

For the global launch Kiehl’s Youth Dose, we created an integrated campaign designed to cut through the noise of other beauty and anti-aging fads, Showcasing everything from precious metal masks, to snail slime, to overly complex multi-stepped skin regiments, we targeted young adults who are continually bombarded outlandish beauty claims by demonstrating an effortless solution to stay youthful.

My role: Creative

Creative Director: Philipp Dietz  //  Creative: Hera Yeung, Carla Del Porto, 
 //  Production: Heather Harlow  //  Film: Aggressive